Out of their 70,000 members only about 500 have access to their email and internet site that disseminates information about the company, its internal opportunities and management strategies. Esra Ozer the director of internal and executive communications sums up the reason why the company allows for email and internet access to 1.) help foster a single Siemens management philosophy and 2.) knowledge and integration of Siemens services (having departments work together).

Esra Ozer describes his strategy as "We focus on communicating directly and regularly with Siemens leadership. We feel these people are change agents, and if we supply them with the right information and the right tools, they can cascade that information and get other employees on board." Thus electronic media is used as a method of getting management members together and having them give this information out to others.

However Siemen's also had a problem with getting information out to employees who do not have access to the internet and email. They have reinstituted their policy of having printable sources such as company letters, newsletters, postings and memos. Through this traditional method they have found that overall communication of corporate objectives has increased.

Thus, Siemen's has developed a strategy that rests around management communication (electronic form) and employee communication (paper form). Through these methods they can send different information based upon the audience the information is intended for. Management will receive the information necessary for their operational needs while employees will receive messages based upon the need to understand their functions, expectations, or corporate policy.

The two-tiered system of communication appears to work well for large organizations. By separating the two methods into two different spheres of communicating (paper versus electronic) they have much more control over what type of information is passed out and who receives this information. Each of the methods is used in a manner that is language appropriate (based on education level), topic specific (what the group need to know), and written in a way that makes the most sense among the intended audience.