PRINT MEDIA:

In print media ads, it may start from a small stamp size sticker and may go up to a gigantic flex board hoarding displayed on the busy national highway. An artist with good writing and drawing skill will be efficient bringing a good design on any size of the advertising material. However, very recent invention of computer graphics needs only a good visualizing artist who could imagine the final ad product.

PRINTS IN SMALL AND BIG:

The advertisements may be in the form of a visiting card, hand bill, notice, pamphlet, folder, brochure, booklet, souvenir, magazine, poster, banner, point of sale display cards and many more models made of papers and boards or polythene sheets and artificial boards with prints on all around with colorful letters and pictures.

LEARN THE CHARACTERS OF THE AD ART:

1. Here, the art of advertising aims to bring out the imagination of the designer with letters, photos and pictures in beautiful matching colors and in suitable fonts and sizes

2. Every care is taken to make it easily readable and catchy so that it keeps the message in the minds of the viewer for a longer time

3. The writing and designing with color combinations and display are achieved by the DTP and photo shop process

4. The final design becomes extraordinary in printing by screen printing, off set printing, litho-graphic printing etc

SOUNG MEDIA ADVERTISING:

The advertisements could also be in the form of sound media like radio ads with just oral announcements or jingles with music that catches the consumers of all ages. Here the role of the advertising artist goes beyond the print media level to touch the heart s of all potential customers.

SPEAK SING AND DANCE:

The language and style of speaking and singing with special music incorporating the message of the advertisement is a crucial factor in winning the spirit of the consumers.

MUSIC AND MODELLING IN ADS:

The short film ads will add some thing more to this with a beautiful cine model enacting the short story for a few seconds. There will be a dialogue and a message with an invitation to participate in the growth of the product by buying and enjoying the benefits.

MAKE A SHORT ADFILM:

The art of advertising combines here with techniques of film making; of course, incorporating the ad message is unique and lovely. Even the 10 seconds film leads the potential buyer to take a decision to buy and enjoy the product.

GO AS HIGH AS AN ART DIRECTOR:

One must have a good artistic attitude to have basic writing and drawing skills and also scientific aptitude to learn the modern computer based graphical designing. The learning of the art of advertising will go unstopped with the growth in technologies; the basic thing is touching the hearts of the people by pleasing words assuring winning deeds.