The proper tools make whatever needed look politically correct. If you buy those tools, you have to hire someone to do the task. If you do not know a lot about that market that may not be the best idea. Image is the name of the game. Image creates sales.

If you use that business enough that it is worth acquiring that business that is another venture. If you own a catalog company and acquire a vendor who makes products you sell, or purchase a distributor, it is usually because your company invests enough money into that business that acquiring that business is to your advantage.

Either you take on those employees or you hire your own and let those go based on the circumstances. Because the next thing you want to do is make sure you are not taking on employees to do double to the work, if you already have people taking care of that assigned position.

At every venture you have to look at costs. The most cost efficient is the way to go. It is not worth the investment unless you find the money you spent make everything more worth while.