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Distribution

The Distribution of Athletic Shoes
by balisunset, Aug 29, 2008
The athletic shoe retail distribution channel primarily involves full-line sporting goods stores, specialty athletic footwear stores, department stores, and online/internet stores. The distribution channel was described and quantified in unit sales by the National Sporting Goods Association in its August 2007 newsletter.
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Distribution of Antiperspirants and Deodorants Products
by balisunset, Aug 24, 2008
Traditionally, cosmetics and toiletries were classified as prestige products and mass market products. Prestige products were sold at department stores and select boutiques while mass market products could be found at supermarkets and drugstores. Unlike such cosmetic and toiletry categories as perfume, cosmetics, and creams and lotions, antiperspirants and deodorants never held the glamour of a prestige brand. They were more of a workaday product, a toiletry that is considered a necessity more than a prestige indulgence.
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Should Producers/Marketers Move From One Distribution Channel to Another Over the Product Life Cycle?
by Muhammad Ali Abid, Aug 5, 2008
As a marketing manager, you need to have a strong distribution channel and know how to manage it successfully. This article gives a brief overview on the significance of distribution over different stages of product life cycle.
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Distribution System of Clothing Products
by balisunset, Jul 21, 2008
The distribution systems used to get clothes from where they are made to the retail outlets from which they are sold changed in recent decades with the expansion of globalization.
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Putting Together a Media Kit
by Cassandra Goduti, Jun 4, 2008
Media kits come in rather handy when it comes to business. They can be used not only to tell about the business itself, but can also be used to introduce new products into distribution. All of this is based on what the purpose of the media kit is.
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