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Bizcovering > Tags > Marketing
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Marketing |
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 | | Direct Mail: Dinosaur in the Digital Age | | by Michael Crozier, Nov 25, 2007 | | Direct Mail has long been a major advertising media for businesses of all sizes. Here I examine how technology and lifestyle changes could spell disaster for junk mail. | | Comments(0) Liked It: 0 |
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 | | Marketing Project Management Office Roadmap to Success | | by Steve Miller, Oct 26, 2007 | | Establishing a Project Management Office (PMO) in the Marketing Department requires navigating a unique set of challenges. This article is intended to provide some insight into those issues and provide suggestions for successfully creating a marketing PMO. | | Comments(1) Liked It: 8 |
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 | | What's in a Slogan? | | by Judy Sheldon, Oct 20, 2007 | | Can you remember the slogan for your favorite products? If so the marketing department did their job. What's in the slogan? | | Comments(3) Liked It: 4 |
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