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Bizcovering > Tags > Services
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 | | Redefining the First P of Marketing: Products + Services = Prodices | | by amateurknights, Sep 17, 2008 | | Marketing has over the years metamorphised from pure sales to strategy. Management Gurus have given different dimensions to marketing. The very old product concepts have been replaced with customer concept. Organizations used to create products which they believed can be sold by promoting the features and price of the product. The real need of the customer was never given any heed. Today products are designed and marketed taking the views of the customers first. Ultimately it is the customer who decides what product he wants to buy. There is a need to evolve specific strategies to win the customers hearts. Mind share is not important. More than the mind share the heart share is critical. And the best way to a customer’s heart is by providing him with an excellent product follow by an efficient and effective service. | | Comments(0) Liked It: 0 |
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 | | Redefining the First P of Marketing: Prodices, Products + Services | | by amateurknights, Sep 17, 2008 | | Marketing has over the years metamorphised from pure sales to strategy. Management Gurus have given different dimensions to marketing. The very old product concepts have been replaced with customer concept. Organizations used to create products which they believed can be sold by promoting the features and price of the product. The real need of the customer was never given any heed. Today products are designed and marketed taking the views of the customers first. Ultimately it is the customer who decides what product he wants to buy. There is a need to evolve specific strategies to win the customers hearts. Mind share is not important. More than the mind share the heart share is critical. And the best way to a customer’s heart is by providing him with an excellent product follow by an efficient and effective service. | | Comments(0) Liked It: 0 |
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 | | What is Business? | | by Business Sense, Jun 7, 2008 | | Business, generally, refers to a legal entity which is put up to provide goods and services to customers. The end goal of a business is to earn a profit in exchange for work and risks. | | Comments(0) Liked It: 0 |
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