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antiperspirants

Current Trends of Antiperspirants and Deodorants Products
by balisunset, Aug 24, 2008
At the turn of the the twenty-first century, cosmetics and toiletry manufacturers capitalized on well-known brand names to create lines of products referred to as mega brands. For the antiperspirant and deodorant industry, tried and true names such as Secret, Old Spice, Degree, and Soft and Dri were produced in different application forms from soft solids and clear gels to body mists and more.
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Distribution of Antiperspirants and Deodorants Products
by balisunset, Aug 24, 2008
Traditionally, cosmetics and toiletries were classified as prestige products and mass market products. Prestige products were sold at department stores and select boutiques while mass market products could be found at supermarkets and drugstores. Unlike such cosmetic and toiletry categories as perfume, cosmetics, and creams and lotions, antiperspirants and deodorants never held the glamour of a prestige brand. They were more of a workaday product, a toiletry that is considered a necessity more than a prestige indulgence.
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Key Users and Adjacent Markets of Antiperspirants and Deodorants
by balisunset, Aug 24, 2008
Key users of deodorants and non-prescription antiperspirants are those individuals who regard underarm smell as something to be avoided. The desire to avoid emitting a body odor is often a subjective one.
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Leading Manufacturers and Producers of Antiperspirants and Deodorants
by balisunset, Aug 24, 2008
At the close of 2005 Procter & Gamble was the world’s leading manufacturer of cosmetics and toiletries. It had bumped major competitor and former leader L’Oréal Group from the top spot as the result of its acquisition of The Gillette Co. in October of that year.
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Antiperspirants and Deodorants Market
by balisunset, Aug 24, 2008
According to data published by the U.S. Department of Commerce, Bureau of the Census, the U.S. Toilet Preparation Manufacturing industry posted a shipment total of $39.5 billion in 2005, up from $35.8 billion in 2004, $31.7 billion in 2003 and $33.2 billion in 2002. While the industry grew by an average of more than five percent between 1996 and 2000, its growth slackened in the early 2000s, slowing to a rate of only two percent between 2001 and 2002. By 2005 with a market value reaching $54 billion and an increase in sales of 3.3 percent, it had begun once again to pick up speed.
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