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consumer behavior

The Impulse Trigger and the Planned Purchase Tiger
by Ali Satchu, Apr 10, 2008
How consumers make their buying decisions. Based on marketing and consumer behavior in relation to branding income as well as many different factors.
Comments(13)   Liked It: 53
Characteristic Affecting Consumer Purchase Behavior
by krigjsman, Jul 16, 2007
People buy different products from different brands to satisfy their needs. Consumer purchases are influenced strongly by cultural, social, personal and psychological characteristic. Although marketers cannot control such factors, they must give attention to them.
Comments(0)   Liked It: 6
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