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Bizcovering > Tags > existing customers
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existing customers |
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 | | Using Your Existing Customers for New Services | | by Murad Ali, Jun 21, 2007 | | Companies have an opportunity to use their existing customer base further growth by offering new services. By providing additional services to these customers they can use their captive audience to increase profit margins without the difficulty of finding new customers. This type of advantage is seen in Wal-Mart’s new strategy for growth in a saturated market. | | Comments(0) Liked It: 0 |
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