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Exploring the Allure of Starbucks
by JasonAnthony, Jul 1, 2008
Starbucks coffee houses are a national institution. Along with McDonalds, Starbucks is one of the most recognized brands the world over. Their stores are packed daily with people from all walks of life, and business continues to flourish. But with their overpriced coffee and ridiculously expensive custom drink selections, I ask myself "why is Starbucks so popular"?
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