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marketing strategy

A Guide to Marketing Managers on How the Transporting Function Adds Value to a Marketing Strategy
by Bernadette Dalao, Jan 25, 2008
Transporting is the marketing function of moving goods. While it can be costly, and governments can influence it, transporting aids economic development and exchange.
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Characteristic Affecting Consumer Purchase Behavior
by krigjsman, Jul 16, 2007
People buy different products from different brands to satisfy their needs. Consumer purchases are influenced strongly by cultural, social, personal and psychological characteristic. Although marketers cannot control such factors, they must give attention to them.
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