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Bizcovering > Tags > online bookstore
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online bookstore |
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 | | Case Study: A Strategic Analysis of Amazon.com in 1997 | | by blade31, Mar 25, 2008 | | Amazon has grown admirably from its initial beginnings as a small online bookseller to a giant superstore company. During this process of rapid growth, it has incurred significant losses and it becomes more expose to a greater competition and threats. Cutting costs and achieving profitability remain Amazon's greatest challenges. However, there are key factors such as a strong brand, providing customers with outstanding value and a superior shopping experience, massive sales volume and realizing economies of scale which contribute a lot to the success of this company. | | Comments(2) Liked It: 5 |
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