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promotion

Use Rich Internet Applications (rias) to Build Your Brand
by rgrede, Nov 20, 2008
Your corporate brand is more than just your logo or your graphic style and colors. Your brand is also the emotion raised when someone thinks about your company. Rich Internet Applications, or RIAs, enhance your brand image in two ways. First, a cleverly designed RIA can entice people to your brand. It sells your product benefits. It speaks to the brand promise in an entertaining way that a stagnant Web page cannot. Second, it builds brand value. The RIA can make your customers’ interaction with your brand a more valuable and pleasant encounter.
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Impact of Promotion in the Marketing of Goods
by ivor Ogidefa, Nov 19, 2008
The impact of promotion in the marketing of goods.
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Ad Spending is a Leading Economic Indicator
by rgrede, Oct 23, 2008
Leading economic indicators are used to forecast the overall health of the economy or to predict the financial markets. They are, at best, a reasonable guess when the economy is headed for trouble, or ready to rebound.
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Setting Your Calendar of Events
by rgrede, Oct 21, 2008
A series of promotional events throughout the year will generate a sense of excitement and assure a constant flow of customers through your door all year long.
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Nine Ways to Increase the Value of Your Ads Without Writing Brand New Ones
by Marina Taylor, Sep 18, 2008
Rewrite old ads so that they seem new again. Reignite the interest of your old customers and spark the interest of new ones.
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Marketing Mix 101
by Joshua Miguel, Sep 7, 2008
Things you should know about the four (4) P's of Marketing.
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All You Need to Know About Branding
by paragon, Aug 3, 2008
When Coca-Cola opened our eyes to it years ago, it seemed too good to be true. All you had to do was.
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10 More Phrases You Need to Know to Get Ahead in Business
by Christopher Nosnibor, Jul 21, 2008
Want to make it in the world of business? Memorise these 10 phrases and use them as frequently as possible. You’ll be on the board in no time.
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10 Phrases You Need to Know to Get Ahead in Business
by Christopher Nosnibor, Jun 30, 2008
The corporate world is different from the real world. People think in different terms and deal with different concepts. So it's not surprising that businesses use a different language. Here are 10 phrases you'll commonly hear used - remember them and your career is assured.
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Fighting Fair: 10 Constructive Suggestions for Getting What You Want Anywhere
by Juliane Elliott, Jun 8, 2008
Do you desire more recognition and reward in your place of employment? Here are 10 suggestions that might help you receive that promotion in the workplace.
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