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psychology

Advice for a Recession: Give an Extra Piece of Fruit
by John McDonnell, Oct 21, 2008
A lesson from psychology about how customers will come back to businesses that offer them little extras.
Comments(10)   Liked It: 10
The Marketing Rainbow
by Daniel Goldstein, Jul 19, 2008
An explanation of color psychology and its applications to advertising and promoting; how the colors of ads and packages can influence what we buy.
Comments(0)   Liked It: 1
Love and Money
by Kitty OKeefe, Apr 30, 2008
How do you really feel about money? If, deep inside, you think it's the root of all evil, your investment strategy is doomed. How to find - and fix- the feelings that can sabotage your investing.
Comments(0)   Liked It: 7
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